Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
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Vaxa Blog

Vaxa Group assists businesses to grow through increased market capture and contract acquisition.

When you’ve got a story that you think is newsworthy, it can pay to pitch local. It certainly did for a national client of mine when I landed a heartfelt story about one of their employees in a local paper, which led to a reader purchasing one of the company’s products. Local media can be

Why case studies matter

When it comes to pitching a story to journalists and wider media, there’s one question we get asked more often than not. And it’s this: “Do you have a case study we can interview?”   Whether we’re talking about the latest innovations in agtech or changing trends in employment contracts, journalists almost always want to put

Analytics isn’t reporting any more

In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly coupled with business strategy and product development. It is used to inform and guide decision-making in real-time.  This shift is due in part to the increasing availability of data. There

How to create a content calendar

Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!?  In this moment of panic, you can’t think of ANYTHING to say. Running a social media channel is a bit like feeding a horrible beast that is always hungry for
Strengthening disaster management, response and recovery in Australia_Todd Crowley_blog
In times of disaster, effective communications and efficient supply chains are crucial.   The recent flooding crisis in Queensland and NSW has shown the road to recovery following a natural disaster is a lengthy road with many bumps along the way.  From cleaning up to building resilience, there are challenges that can overwhelm local, regional,
Where are my logins_Kirsten Sealey blog

Where are my logins?

As a marketing professional for more years than I’d like to say, I have worked for many employers and clients from across a full gamut of industries.   The marketing strategies I’ve implemented over the years can tend to follow similar patterns with obvious differences around target audiences and branding…but there is one other, very scary,
Consolidating datasets to stem the app addiction
It’s fair to say that most businesses are onboarding more software and apps than they’re offloading. Okta’s 2021 Business at Work report clocks the average business as using 88 apps! That’s a lot of apps – and a lot of data sources.  In this blog, we’re going to take a look at the obvious and

Don’t Make It Pretty

I have a story to tell you and it is a wonderful tale, in fact, it is the best, and the latest, and the most luxurious. Indeed, it is awesome.  I could insert quite a few superlatives here, but you get the point.  As a journalist for several decades, it was a daily occurrence to
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As a business you can have all the best procedures in place, but unfortunately no business is immune to a crisis.  A crisis can take on different forms. From financial woes to corruption, workplace culture, environmental disasters, cyberattack or product failure, the list is frankly endless. All it takes is an employee sending an inappropriate
How to time your pitch

How to time your pitch

When you are pitching a story to the media, timing is everything.   While you might have a compelling yarn to tell, your press release may not even be read if you don’t hit send at the right time.   Journalists, like most of us, are busy. But there are times when they are so flat out
Why “I don’t have any data” is a cop out_blog
An all too common phrase heard across almost every business and industry is “we don’t have any data to analyse”. This couldn’t be further from the truth; I can assure you that almost every business does have data to analyse. You don’t need to be a Google-scale operation – you just need to broaden your
The key benefits of working with a PR agency compared to a DIY model
If you’re a startup, with a good story to share, you’ll know there are plenty of opportunities these days to be seen and heard.  From social media to television, radio, and newspapers -everywhere you look it seems there is an opening to showcase your brand to the masses quickly.  While some businesses take a measured approach and seek support from a Public Relations (PR) firm to manage their messaging, there are others who opt to try and keep costs down
Coffee with a side order of RATs COVID test 3

Coffee with a side order of RATs?

Does it pass the pub test? What is the barometer of a good marketing or publicity idea in this saturated environment?   When I was a kid, it was ‘buy now and receive a set of free steak knives’, whereas in 2022 it’s buy coffee beans and receive Rapid Antigen Tests (RATs).  St ALi, a beautiful
Have I got a story for you blog

Have I got a story for you

There is a fundamental question you need to ask yourself when you’re trying to get your message placed in the media – is your story good enough to make someone whip out their credit card and pay for it? In the Australian media landscape, content has been free for consumers for a long time. Our
Social Media during the silly season

Social media during the silly season

Before you switch off for the silly season, you should take a minute to think about your brand’s social media. You may be tempted to simply stop posting over the break, but there are some benefits to staying active on social media, even if your office is closed.    Keep the party going   The one thing all social media
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How to find your hook

How to find your hook

If you are looking to build a stronger business profile and gain media interest, then find a good hook. Journalists habitually gravitate to a good hook. While your hook can be about the ‘big picture’ of your key business activity don’t just rely on it to get noticed. As subject matter experts, you have the
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Successful tender strategy – size does not always matter
We recognise tender writing is not an easy process, which is why we regularly prepare competitive and winning tenders on behalf of our clients.  It’s part of our commitment to help our clients grow and succeed.   Preparing competitive and winning tenders over the years has provided our team with invaluable insight into a key focus area – how companies describe their suitability for selection.  Often we see large and highly
1Chart to success: selective showcase

Chart to success: selective showcase

We live in a time when data is king. Data is everywhere – and it’s tempting to believe that,  the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may not be as sound as they seem if
Chart to success: perplexing pie charts
We live in a time when data is king. Data is everywhere – and it’s tempting to believe that,  the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may not be as sound as they seem if
Data Analysis Chart to success: colours
We live in a time when data is king. Data is everywhere – and it’s tempting to believe that, the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may
Data Analysis Chart to success: spurious scaling

Chart to success: spurious scaling

We live in a time when data is king. Data is everywhere – and it’s tempting to believe that, the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may
How to work with your PR agency communications mediaBrisbane

How to work with your PR agency

Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency
Creating compelling media pitches is the cornerstone of any PR-driven strategy. Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand. Nearly every journalist prefers to receive media pitches via email. There’s just one problem – journalists receive hundreds of pitches every week. This means you
It may sound cliched, but journalists are always looking for a good story. If you can provide one, you’ll be on your way to getting the media to notice your product, service, company, or event. But the secret is to provide a ‘news angle’ to journalists. That is, it’s a way for them to say,
I used to sit near a prominent executive recruiter who used to say about eight times a day to C-Suite jobseekers: if I Google you, what will I find? He would often ask this before he asked about their employment history. One day, when curiosity got the better of me, I asked him why he
by Data Analytics Specialist for Vaxa Group, Curtis West I’ve been recently searching for a new place to live. Along with that comes all the usual considerations: house or apartment, rent or buy, number of bedrooms, kitchen size, etc. But there’s one key point that’s equally important but much more difficult to get accurate answers
By the Partners of Vaxa Group: Todd Crowley, Sarah Morgan, Greg Bourke and Curtis West Australian businesses have weathered a year-long storm. Many companies have grown and flourished, while others have just continued to get by; some entities have disappeared from sight, and new agile players have emerged from seemingly nowhere. JobKeeper has kept many
When your customers or clients are satisfied with your performance, it is likely that you will see the direct impact of that reflected in your bottom line. Financial success is empowering, it allows you to invest more into operations and people and in continuing to lead bigger and better strategies and initiatives leading to greater
By Greg Bourke, Partner – Community engagement and business development at Vaxa Group         There have been monumental changes in document design and formatting capabilities over the past 10-plus years. This has meant there is now more choice and complexity regarding the design standard and level of graphic design within business documents
              Logging a timesheet. Manually transferring data from one system to another. Reconciliation and verification processes…Do these sound like things your business is spending too much time on? There’s little doubt that software-driven process automation is likely on the cards for you. Automating these often mundane and laborious tasks
Are you planning an office move? It is easy to get swept up in all the planning meetings and logistics, but it is very easy to forget the crucial nature of mass communications during all the excitement. Having just gone through the moving process ourselves and having supported many of our valued clients through the
By Dr Mark Harvey, Founder and Program Director, Raise the Bar         It seems that many businesses haven’t learned their ethical lessons of past, but the good news is, there’s never been a better time to address them. Time and time again, I have seen two commonly referenced themes used by businesses
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