Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
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Vaxa Blog

Vaxa Group assists businesses to grow through increased market capture and contract acquisition.

Coffee with a side order of RATs COVID test 3

Coffee with a side order of RATs?

Does it pass the pub test? What is the barometer of a good marketing or publicity idea in this saturated environment?   When I was a kid, it was ‘buy now and receive a set of free steak knives’, whereas in 2022 it’s buy coffee beans and receive Rapid Antigen Tests (RATs).  St ALi, a beautiful
Have I got a story for you blog

Have I got a story for you

There is a fundamental question you need to ask yourself when you’re trying to get your message placed in the media – is your story good enough to make someone whip out their credit card and pay for it? In the Australian media landscape, content has been free for consumers for a long time. Our
Social Media during the silly season

Social media during the silly season

Before you switch off for the silly season, you should take a minute to think about your brand’s social media. You may be tempted to simply stop posting over the break, but there are some benefits to staying active on social media, even if your office is closed.    Keep the party going   The one thing all social media
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How to find your hook

How to find your hook

If you are looking to build a stronger business profile and gain media interest, then find a good hook. Journalists habitually gravitate to a good hook. While your hook can be about the ‘big picture’ of your key business activity don’t just rely on it to get noticed. As subject matter experts, you have the
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Successful tender strategy – size does not always matter
We recognise tender writing is not an easy process, which is why we regularly prepare competitive and winning tenders on behalf of our clients.  It’s part of our commitment to help our clients grow and succeed.   Preparing competitive and winning tenders over the years has provided our team with invaluable insight into a key focus area – how companies describe their suitability for selection.  Often we see large and highly
1Chart to success: selective showcase

Chart to success: selective showcase

We live in a time when data is king. Data is everywhere – and it’s tempting to believe that,  the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may not be as sound as they seem if
Chart to success: perplexing pie charts
We live in a time when data is king. Data is everywhere – and it’s tempting to believe that,  the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may not be as sound as they seem if
Data Analysis Chart to success: colours
We live in a time when data is king. Data is everywhere – and it’s tempting to believe that, the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may
Data Analysis Chart to success: spurious scaling

Chart to success: spurious scaling

We live in a time when data is king. Data is everywhere – and it’s tempting to believe that, the more data we have, the more accurate our decisions will be. But regardless of the data, even the most simple graphs can easily mislead you. Even when using the best tools available, your conclusions may
How to work with your PR agency communications mediaBrisbane

How to work with your PR agency

Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency
Creating compelling media pitches is the cornerstone of any PR-driven strategy. Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand. Nearly every journalist prefers to receive media pitches via email. There’s just one problem – journalists receive hundreds of pitches every week. This means you
It may sound cliched, but journalists are always looking for a good story. If you can provide one, you’ll be on your way to getting the media to notice your product, service, company, or event. But the secret is to provide a ‘news angle’ to journalists. That is, it’s a way for them to say,
I used to sit near a prominent executive recruiter who used to say about eight times a day to C-Suite jobseekers: if I Google you, what will I find? He would often ask this before he asked about their employment history. One day, when curiosity got the better of me, I asked him why he
by Data Analytics Specialist for Vaxa Group, Curtis West I’ve been recently searching for a new place to live. Along with that comes all the usual considerations: house or apartment, rent or buy, number of bedrooms, kitchen size, etc. But there’s one key point that’s equally important but much more difficult to get accurate answers
By the Partners of Vaxa Group: Todd Crowley, Sarah Morgan, Greg Bourke and Curtis West Australian businesses have weathered a year-long storm. Many companies have grown and flourished, while others have just continued to get by; some entities have disappeared from sight, and new agile players have emerged from seemingly nowhere. JobKeeper has kept many
When your customers or clients are satisfied with your performance, it is likely that you will see the direct impact of that reflected in your bottom line. Financial success is empowering, it allows you to invest more into operations and people and in continuing to lead bigger and better strategies and initiatives leading to greater
By Greg Bourke, Partner – Community engagement and business development at Vaxa Group         There have been monumental changes in document design and formatting capabilities over the past 10-plus years. This has meant there is now more choice and complexity regarding the design standard and level of graphic design within business documents
              Logging a timesheet. Manually transferring data from one system to another. Reconciliation and verification processes…Do these sound like things your business is spending too much time on? There’s little doubt that software-driven process automation is likely on the cards for you. Automating these often mundane and laborious tasks
Are you planning an office move? It is easy to get swept up in all the planning meetings and logistics, but it is very easy to forget the crucial nature of mass communications during all the excitement. Having just gone through the moving process ourselves and having supported many of our valued clients through the
By Dr Mark Harvey, Founder and Program Director, Raise the Bar         It seems that many businesses haven’t learned their ethical lessons of past, but the good news is, there’s never been a better time to address them. Time and time again, I have seen two commonly referenced themes used by businesses
Working within client procurement roles has provided me with insight when seeking to secure contracts through competitive tendering. You won a tender – well done! After the celebration, then seek feedback. When working in procurement roles, it was always a surprise to me how many times successful contractors didn’t seek structured, formal feedback about their
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By Dr Mark Harvey, Founder and Program Director, Raise the Bar There is no question that the scope and variety of post-COVID-19 corporate risks and opportunities will overwhelm the unprepared. The question is whether your preparation is so shallow it will leave you stuck in the swamp of the recent past like a lumbering dinosaur
In early March 2020, as Australia was becoming more aware of the impacts of COVID-19 within our local communities, commercial organisations and governments were scrambling to analyse and secure supply chains of medical PPE and other vital equipment required by our frontline health workers and hospitals alike. Vaxa’s compact, nimble team of data analysts, software
Everyone knows that Vaxa Group Managing Partner, Todd Crowley, is a big softie but he’s shown his generous side recently by throwing his support behind a charity that is helping raise the literacy skills of children in South Sudan. Todd has been using his experience in the for purpose/not for profit world and logistics skills
In delivering ethics and integrity programs to the broader geographical region, the team at Raise the Bar are pleased to announce a new partnership with Fidelius. Fidelius will be our new Certified Partner in South East Asia.  Fidelius Sdn Bhd is a specialist corporate advisory company with expertise in corporate governance and human capital (Ethics
By Michelle Connelly, Associate – Stakeholder Engagement and Communications, Vaxa Group The Government’s social distancing measures for COVID-19 present new and unusual challenges for the extractive industry, but that doesn’t mean you can drop the ball when it comes to engaging and communicating about your project. In fact, it is more important than ever to
Remember the last election, when your email account and mobile phone were bombarded with messages from aspiring politicians? It was basically a scatter gun approach based on the belief that if they sent their message to 1000 people, 10 of them might read/hear it and react positively. What election candidates ignored was the fact that
A slab of beer for the whole newspaper office. That was the punishment bestowed on any journalist who came back to the office with a story featuring a giant cheque handover. And don’t get me started on what we had to pay the editor if we came back from covering an accident, Council, parliament, news
By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
At Vaxa Group, we are focused on helping your business grow. And because your success is our success, we are also enjoying a period of growth which has seen several new clients come onboard and new experts join the Vaxa Group team. So it’s a perfect time to give our website an update. Vaxa Group
Organisations competing for the philanthropic dollar need to make transformational decisions within to meet the future challenges of a consumer driven market. In line with this organisational shift it is important that they move from being a “sponsorship partner” to a more sophisticated partner of industry, government, non-government and corporate sectors. The first step is
Listen up now. I previously promised I would tell you about Golden Rule #2 when dealing with the media and introduce you to a lovely young lady named Tiffany and her colleague Brad. So, Golden Rule #1 of dealing with the media was not avoiding the tough questions but seeking professional help from people who
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