Vaxa Group / Phone: +617 3102 4145
Email: info@vaxagroup.com
Level 21/324 Queen Street, Brisbane CIty, Queensland, Australia 4000
The key benefits of working with a PR agency compared to a DIY model
Tuesday, 25 January 2022
If you’re a startup, with a good story to share, you’ll know there are plenty of opportunities these days to be seen and heard. From social media to television, radio, and newspapers -everywhere you look it seems there is an opening to showcase your brand to the masses quickly. While some businesses take a measured approach and seek support from a Public Relations (PR) firm to manage their messaging, there are others who opt to try and keep costs down
- Published in Vaxa Blog
Coffee with a side order of RATs?
Tuesday, 18 January 2022
Does it pass the pub test? What is the barometer of a good marketing or publicity idea in this saturated environment? When I was a kid, it was ‘buy now and receive a set of free steak knives’, whereas in 2022 it’s buy coffee beans and receive Rapid Antigen Tests (RATs). St ALi, a beautiful
- Published in Vaxa Blog
If I Google you, what will I find? Why you need to take ownership of your professional brand
Thursday, 29 April 2021
I used to sit near a prominent executive recruiter who used to say about eight times a day to C-Suite jobseekers: if I Google you, what will I find? He would often ask this before he asked about their employment history. One day, when curiosity got the better of me, I asked him why he
- Published in Vaxa Blog
Industry leaders’ advice: Ahead of JobKeeper ending, is your business prepared?
Monday, 29 March 2021
By the Partners of Vaxa Group: Todd Crowley, Sarah Morgan, Greg Bourke and Curtis West Australian businesses have weathered a year-long storm. Many companies have grown and flourished, while others have just continued to get by; some entities have disappeared from sight, and new agile players have emerged from seemingly nowhere. JobKeeper has kept many
- Published in Vaxa Blog
Clients, customers or stakeholders, but have you properly considered who your consumers are?
Monday, 22 March 2021
When your customers or clients are satisfied with your performance, it is likely that you will see the direct impact of that reflected in your bottom line. Financial success is empowering, it allows you to invest more into operations and people and in continuing to lead bigger and better strategies and initiatives leading to greater
- Published in Vaxa Blog
Why smart branding and marketing is essential to creating extra yield through consumer-driven demand
Monday, 09 March 2020
By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
- Published in Vaxa Blog