Vaxa Group Brisbane
Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
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Tag: food produce

Why smart branding and marketing is essential to creating extra yield through consumer-driven demand

Monday, 09 March 2020 by Todd Crowley
By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
  • Published in Vaxa Blog
Tagged under: branding, food produce, free range produce, market share, marketing, organic foods, premium produce

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