Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
+617 3102 4145 / info@vaxagroup.com

SARAH MORGAN

PARTNER - COMMUNICATIONS & MEDIA

Sarah leads Vaxa’s communications and marketing operations, with a strong focus on media relations, crisis communications, content marketing and stakeholder engagement.  

A dynamic leader in corporate communications, Sarah is passionate about developing and delivering tailored, targeted and strategic marketing and communications that surpass client briefs and KPIs. 

She has worked with many high-profile companies, including Lendlease, Davidson, RCSA, The Johnathan Thurston Academy, The Big Pineapple, RetireAustralia, InvoCare, Clubs Queensland, Cover-More and Hanson Construction. 

Sarah has a broad skill base having worked across a range of industries such as retail, hospitality, recruitment and HR, technology, construction, property and not-for-profit organisations. 

She also has a strong journalism background as a former senior reporter with several regional newspapers, magazines and online publications in Australia and England.  

An accomplished communicator who is a strategic and creative thinker, Sarah is highly sought after to provide communications advice, media relations and stakeholder support. She is also increasingly being engaged for public speaking and presenting opportunities.

Key media/project skills

  • PR and media relations
  • Communications and community engagement
  • Strategic planning and development
  • Crisis and issue management
  • Stakeholder strategy and engagement
  • Workshop facilitation
  • Custom publications and editing
  • Event management and co-ordination
  • Digital marketing, content creation and copywriting
  • Project management and team leadership
  • Creation and management of media and public relations campaigns
  • Public and client meeting facilitation

Major projects and capability

  • Worked with Hanson Construction on developing a strategic community engagement project for their Wolffdene Quarry. The project won a global award in engagement and has been used as a key example on their other international operations.
  • Provided stakeholder engagement, marketing and PR support for the launch of Australia’s largest micro-brewery, The Charming Squire, at South Bank.
  • Project managed the stakeholder engagement and publicity for the $5 million rebuild of the new Jimmy’s on the Mall in the middle of Queen Street.
  • Project managed the community engagement for the new Coles supermarket at Nambour, where the former Sugar Mill was located.

Our People

Vaxa Group’s team are all highly-skilled experts in their respective fields, with vast experience across key fields including Business Development, Strategy, Operational Planning, Communications, Data Analytics, Content Marketing, Crisis Management, Government Relations and Policy Development.

Todd Crowley

Managing Partner

As the Founder and Managing Partner of Vaxa Group, Todd is a Business Development, Strategy, Engagement and Management professional with over 20 years practical experience, designing and delivering business solutions within the Asia Pacific region.

Sarah Morgan

Partner – Communications and Media

Sarah leads Vaxa’s communications and marketing operations, with a strong focus on media relations, crisis communications, content marketing and stakeholder engagement. A dynamic leader in corporate communications, Sarah is passionate about developing and delivering tailored, targeted and strategic marketing and communications that surpass client briefs and KPIs.

Curtis West

Partner – Data Analysis, Software Engineering

Curtis is a data analytics specialist, business analyst, and software engineer bringing together experience in these areas and his outcomes-driven motivation to deliver meaningful results in a range of business areas. Curtis is able to rapidly evaluate and strategise the leveraging of data and software systems for improved commercial outcomes.

Neil Melloy

Executive Manager – PR & Media

Neil is an experienced news executive with more than 30 years’ experience across print and digital media in Australia and the UK

Kate Wilson

MARKETING MANAGER

Kate is a communications specialist who has more than 15 years’ experience in content creation, media relations, digital marketing and copywriting. She is currently delivering strategic and proactive corporate communications campaigns for clients across a range of industries.

Melissa Grant

Media and Communications Specialist

Melissa is an experienced media professional with a career spanning 15 years across metropolitan and regional media. She is now focused on delivering strategic public relations campaigns for clients to increase brand awareness.

Stephanie Rose

Media and Communications Specialist

Stephanie is a media and communications specialist with 20 years in metro and regional media, in Australia and the UK.

Lisa Chant

MEDIA AND COMMUNICATIONS SPECIALIST

Lisa has more than 30 years’ experience in legacy and digital media in Australia and Asia. She has worked across newspapers, magazines and online with a strong focus on content creation and curation, editing and copywriting.

Erin Long

MEDIA AND COMMUNICATIONS SPECIALIST

Erin is a media and communications specialist with a strong focus on media relations, content marketing, social media communication, copywriting and editing.

Jye Laarhoven

Communications and Marketing Assistant

Jye is a Communication and Marketing Assistant who enjoys introducing new and innovative ways to increase his clients’ digital footprint. He brings a fresh perspective to the social media and content creation field with skills across several online platforms.

Jo Evans

Communication Specialist

Jo is a public relations, communication, and marketing all-rounder with more than 25 years’ experience in helping individuals, corporates, charities, and governments tell their own unique stories to a range of audiences.

Gemma Weedon

Communications and Marketing Assistant

Gemma is a Communications and Marketing Assistant who loves to analyse and take a deep dive into a client’s communication and marketing challenges and provide creative strategies and solutions.

Rochella Brisset

Vaxa Group Accountant

Zhaoyu Guo

Growth Analyst

Zhaoyu is a Growth Analyst who has recently graduated with a Bachelor’s degree in Communications and a Master’s degree in Commerce (Business Information Systems). During his Masters degree, Zhaoyu was involved in a number of exciting projects, working with real-world clients to digitise manual processes.

Jamie Phillip Gascoigne

DIGITAL SPECIALIST

Jamie is a highly experienced multimedia and digital designer with over 18 years in the industry. He is accomplished in providing a wide range of solutions across multiple industries in Australia, New Zealand and the United Kingdom.

Paddy Hallinan

Strategic Engagement and Planning Specialist - Government

A retired ADF Colonel, Paddy is a proven leader with over 30 years Defence, security, crisis management and operational logistics experience. His background and currency within the ADF allows for visibility on current Defence initiatives, key stakeholders and Tier 1 and 2 contractors.

Andrew Park

Strategic Advisor

Andrew is an experienced government affairs professional with over 20 years' experience working in senior levels across Australia's public and private sectors, and currently serves as Thailand's Honorary Consul-General for Queensland.

Dr Mark Harvey

Governance and Change Specialist

Dr Mark Harvey is an organisational culture improvement specialist with internationally recognised expertise in designing and delivering outcome-driven programs in Australia and overseas.

Capt. Matt Ort (ret)

US DEFENCE AND NATIONAL SECURITY ADVISOR

As the most recent United States Naval Attache to Australia, Matt is an accomplished Diplomat with an intimate understanding of the Indo-Pacific geopolitical environment.

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