Sarah Morgan > Vaxa Group Brisbane

SARAH MORGAN

PARTNER - COMMUNICATIONS & MEDIA

Sarah is a respected communications specialist with a strong focus on media relations, custom publications, content marketing and stakeholder engagement. Combining her 16 years of experience as a print and online journalist and corporate communications professional, Sarah has made a name for herself for delivering innovative, targeted and strategic marketing and communications programs that far surpassed original KPIs and briefs.

Sarah was a senior print journalist with several regional newspapers, magazines and online publications in Australia and England, with a key focus on business, property, food and lifestyle. Now she’s a respected communications expert with a vast array of projects, strategies and campaigns to her name. Sarah has worked across a vast range of industries such as recruitment and HR, technology, retail, hospitality, extractive industries, construction, property and not-for-profit organisations.

Sarah has provided strategic communication and stakeholder engagement project management for companies such as Davidson, Mantle Group, James Squire, RCSA, Clubs Queensland, Johnathan Thurston Academy, The Big Pineapple, the former five-star Hyatt Regency Coolum resort, Lend Lease, Coles Development, Hanson Construction and several residential and commercial development projects throughout Queensland.

Key media/project skills

PR and media relations
Communications and community engagement
Strategic planning and development
Crisis and issue management
Stakeholder strategy and engagement
Workshop facilitation
Custom publications and editing
Event management and co-ordination
Digital marketing, content creation and copywriting
Project management and team leadership
Creation and management of media and public relations campaigns
Public and client meeting facilitation

Major projects and capability

Worked with Hanson Construction on developing a strategic community engagement project for their Wolffdene Quarry. The project won a global award in engagement and has been used as a key example on their other international operations.
Provided stakeholder engagement, marketing and PR support for the launch of Australia’s largest micro-brewery, The Charming Squire, at South Bank.
Project managed the stakeholder engagement and publicity for the $5 million rebuild of the new Jimmy’s on the Mall in the middle of Queen Street.
Project managed the community engagement for the new Coles supermarket at Nambour, where the former Sugar Mill was located.

Our People

Vaxa Group’s team are all highly-skilled experts in their respective fields, with vast experience across key fields including Business Development, Strategy, Operational Planning, Communications, Data Analytics, Content Marketing, Crisis Management, Government Relations and Policy Development.

Todd Crowley

Managing Partner

As the Founder and Managing Partner of Vaxa Group, Todd is a Business Development, Strategy, Engagement and Management professional with over 20 years practical experience, designing and delivering business solutions within the Asia Pacific region.

Greg Bourke

Partner – Community Engagement & Business Development

With more than 20 years of diverse experience in business communications for both the public and private sectors, Greg’s experience has seen him take on many roles including business development, strategic planning, stakeholder and government relations, as well as development policy and analysis.

Sarah Morgan

Partner – Communications and Media

Combining her experience as a print journalist and corporate communications professional, Sarah has made a name for herself delivering innovative, targeted and strategic marketing and communications programs that far surpass original KPIs and briefs.

Curtis West

Partner – Data Analysis, Software Engineering

Curtis is a data analytics specialist, business analyst, and software engineer bringing together experience in these areas and his outcomes-driven motivation to deliver meaningful results in a range of business areas. Curtis is able to rapidly evaluate and strategise the leveraging of data and software systems for improved commercial outcomes.

Michelle Connelly

Associate – Stakeholder Engagement and Communications

Michelle Connelly is an advisor to the property development and extractive industries. She is a Director on the Institute of Quarrying Australia (IQA) Board and a Fellow of the UDIA.

Damian Bathersby

Media and Communications Specialist

Damian has 40 years of experience as a print and online journalist and has built a reputation as an honest, reliable and skilful storyteller and commentator.

Kirsten Sealey

Digital Marketing Specialist

Kirsten is a highly experienced marketer and executive manager with a career spanning over 15 years. In this time, Kirsten has held managerial positions in some of Queensland’s most iconic arts companies including Expressions Dance Company, Brisbane Writers Festival and the Empire Theatres, Toowoomba, as well as within the education sector in the UK and as a consultant across a multitude of industries.

Angie Kay

Communications Specialist

Angie is a freelance writer, storyteller and editor with vast experience from general news on community newspapers to covering commodities for internationally recognised publications.

Paddy Hallinan

Strategic Engagement and Planning Specialist - Government

A retired ADF Colonel, Paddy is a proven leader with over 30 years Defence, security, crisis management and operational logistics experience. His background and currency within the ADF allows for visibility on current Defence initiatives, key stakeholders and Tier 1 and 2 contractors.

Dr Mark Harvey

Governance and Change Specialist

Mark is an Organisational Change Leader and Management Consultant with internationally recognised expertise in designing and delivering corporate governance and integrity programs for organisations in Australia and overseas. Mark has delivered strategic and operational outcomes for many organisations in the fields of business improvement, innovation and value for money enhancements.

Drew Patten

Property Development and Infrastructure Specialist

Drew has 20+ years of hands-on business experience across complex and diverse service industries including development, logistics, corporate real estate and hospitality.