Our media team has worked with the peak body for the recruitment, staffing and workforce solutions industry in Australia and New Zealand, RCSA, since mid-2016. The team proudly supports RCSA as their media manager, editor of their publications and as their go-to media resource for members. To ensure our communications strategy is collaborative, we work closely with the whole team – from the CEO to learning & development coordinator, to the events manager, membership manager and head of advocacy & policy.
The outcome – we coordinated an extensive communications review of all of RCSA’s mediums and collateral to ensure members were engaged and kept informed via the best platforms. This process led to the overhaul of their industry magazine and the launch of The Brief magazine, which is a standalone publication now well-read within the business community. Our media strategy sees RCSA regularly quoted as the industry expert in national and international media outlets, including industry publications across both Australia and New Zealand.