Project Description

An award-winning Thai restaurant located in Brisbane’s city centre, Jumbo Thai approached Vaxa Group’s Marketing and Communications team following the lockdowns caused by the COVID-19 pandemic in early 2020. Having been forced to close their doors to dine-in patrons, the restaurant needed Vaxa’s expert team to deliver a robust marketing strategy that would ensure a thriving business when their doors opened once again. Using a combination of targeted digital advertising campaigns, organic social media, media relations and strong communications content, the team at Vaxa were integral in ensuring diners’ quick return to the restaurant once restrictions were lifted.

The outcome – Jumbo Thai experienced strong patron numbers in a difficult economical environment following the COVID-19 restrictions in Brisbane in 2020.