Hillhouse Legal Partners engaged Vaxa to assist their new brand and marketing positioning in 2018. Working in-house with the talented legal team at Hillhouse we developed a range of communications materials, including specialist corporate capability statements, web content and a comprehensive social media and content marketing strategy. We also were engaged as part of their internal training platform to help the team become sophisticated writers and bloggers in further developing their own personal profiles in their key areas of expertise.
The outcome – our experienced team were able to quickly accept the brief and translate complex legal materials into client-oriented copy to accelerate the Hillhouse brand launch.