When your customers or clients are satisfied with your performance, it is likely that you will see the direct impact of that reflected in your bottom line.
Financial success is empowering, it allows you to invest more into operations and people and in continuing to lead bigger and better strategies and initiatives leading to greater scalability.
The value of that customer or client can usually be measured, but what about the value attached to your reputation or that of your business; what value do you place in that?
There are many customer or client types who can greatly influence your perceived value, both positively and negatively, but they might not be the easiest people to identify.
When we talk about stakeholders at Vaxa Group from a marketing perspective, we really mean ‘consumers’ and recommend you thoughtfully prospect every available customer, client or stakeholder as your key consumers.
Consumers are people that take up something you’re offering – it might not be obvious, they might not buy your product or service but if they’re seeing your ads, engaging in your content, or having some form of interaction with your brand, they are consuming some of its essence. There’s power in that.
The idea of painting all stakeholders as consumers means that you place value in the way you perceive the relationship and invest in more meaningful two-way conversations.
Without giving away our IP, (okay, we’re giving away our IP), your consumer list expands as far as the outer limits of your work scope to include: your employees, board representatives, investors, referrers, customers/clients, patients, competitors, peak and advocate bodies, research authorities, business and networking groups, industry union/s, major news and niche media outlets and social media platforms and online communities.
This scope continues, remember the outer limits, and includes your family, friends, lovers, neighbours and that eccentric sales assistant at your grocery store who never seems to remember you…Yes, they are your consumer groups too.
Seeing everyone as a consumer is powerful and will influence they way you interact.
If you place value in a consumer, your conversations will more naturally morph to meet their needs and gives you seemingly endless opportunities to promote your own personal brand, and that of the business you represent.
Wondering how to start the process of mapping your consumer matrix?
This is not as easy as we might have led you to believe.
Stay across our socials in the coming weeks as we deep-dive in helping you to map your first consumer group (yes, you should have multiple groupings as part of your matrix!).
Getting to know your consumers doesn’t have to be challenging, in fact, if you invest time upfront in properly identifying and researching them, your world will become less ambiguous, your communications sharper, and your opportunities to influence and grow will be infinitely enhanced.
Keen to learn more? Talk with our team.