Vaxa Group Brisbane
Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
+617 3102 4145 / info@vaxagroup.com

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Category: Vaxa Blog

Navigating media relations at high-speed

Monday, 05 June 2023 by Gemma Weedon
Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit
  • Published in Vaxa Blog

Why great visuals are essential for PR payoff

Wednesday, 17 May 2023 by Melissa Grant
A picture is worth a thousand words. It may be an old adage, but when it comes to the media it’s never been more relevant. Or true. And the value of a video? Well, you could easily argue it’s worth even more than that in this digital era. That’s because when you have great visual
  • Published in Vaxa Blog

How to become a thought leader – and boost your bottom line

Monday, 17 April 2023 by Lisa Chant
The term ‘thought leader’ sounds like one of those labels that gets thrown around a lot with no real meaning or impetus behind it. And to a certain point, you can understand that perspective, given how much the corporate world enjoys a buzzword.   But as you look to scale up your business, the idea of
  • Published in Vaxa Blog

2023 Trend Predictions

Wednesday, 01 February 2023 by Sarah Morgan
Who doesn’t love a good prediction? And now we have January under our belts, it seems a good time to look at what the future – aka this year – might have in store. Here are some predictions from the Vaxa Group team. 1: AI WON’T be taking over our jobs AI started the year
  • Published in Vaxa Blog

Context for success: Shaping your story for the big time

Tuesday, 03 January 2023 by Lisa Chant
When it comes to shaping your story, there are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention. For some people this can be the time of year (say a product that becomes a cult Christmas present), links to a famous person, the reimagining of a classic pastime
  • Published in Vaxa Blog

Why local media should be in your PR strategy

Tuesday, 06 December 2022 by Melissa Grant
When you’ve got a story that you think is newsworthy, it can pay to pitch local. It certainly did for a national client of mine when I landed a heartfelt story about one of their employees in a local paper, which led to a reader purchasing one of the company’s products. Local media can be
  • Published in Vaxa Blog

Why case studies matter

Thursday, 10 November 2022 by Lisa Chant
When it comes to pitching a story to journalists and wider media, there’s one question we get asked more often than not. And it’s this: “Do you have a case study we can interview?”   Whether we’re talking about the latest innovations in agtech or changing trends in employment contracts, journalists almost always want to put
  • Published in Vaxa Blog

Analytics isn’t reporting any more

Thursday, 29 September 2022 by Curtis West
In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly coupled with business strategy and product development. It is used to inform and guide decision-making in real-time.  This shift is due in part to the increasing availability of data. There
  • Published in Vaxa Blog

How to create a content calendar

Wednesday, 08 June 2022 by Kate Wilson
Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!?  In this moment of panic, you can’t think of ANYTHING to say. Running a social media channel is a bit like feeding a horrible beast that is always hungry for
  • Published in Vaxa Blog
Strengthening disaster management, response and recovery in Australia_Todd Crowley_blog

Strengthening disaster management, response and recovery in Australia

Thursday, 05 May 2022 by Todd Crowley
In times of disaster, effective communications and efficient supply chains are crucial.   The recent flooding crisis in Queensland and NSW has shown the road to recovery following a natural disaster is a lengthy road with many bumps along the way.  From cleaning up to building resilience, there are challenges that can overwhelm local, regional,
  • Published in Vaxa Blog
Tagged under: 2022 Flood, Brisbane Floods, communications, Disaster Management, Disaster Recovery, Disaster Response, Supply Chains
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Recent Posts

  • Navigating media relations at high-speed

    Have you heard of Drive to Survive? If not, you...
  • Why great visuals are essential for PR payoff

    A picture is worth a thousand words. It may be ...
  • How to become a thought leader – and boost your bottom line

    The term ‘thought leader’ sounds like one of th...
  • 2023 Trend Predictions

    Who doesn’t love a good prediction? And now we ...
  • Context for success: Shaping your story for the big time

    When it comes to shaping your story, there are ...

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