Vaxa Group / Phone: +617 3102 4145
Email: info@vaxagroup.com
82 Latrobe Terrace, Paddington, Brisbane, Queensland, Australia 4064
How to work with your PR agency
Monday, 20 September 2021
Hiring a public relations agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency
- Published in Vaxa Blog
How to write a winning media pitch
Friday, 25 June 2021
Creating compelling media pitches is the cornerstone of any PR-driven strategy. Effective media pitching can position you and your company as an industry leader and generate positive conversations about your brand. Nearly every journalist prefers to receive media pitches via email. There’s just one problem – journalists receive hundreds of pitches every week. This means you
- Published in Vaxa Blog
Want to attract the media’s interest? Here are the secrets to ‘hooking’ a journalist
Tuesday, 18 May 2021
It may sound cliched, but journalists are always looking for a good story. If you can provide one, you’ll be on your way to getting the media to notice your product, service, company, or event. But the secret is to provide a ‘news angle’ to journalists. That is, it’s a way for them to say,
- Published in Vaxa Blog
If I Google you, what will I find? Why you need to take ownership of your professional brand
Thursday, 29 April 2021
I used to sit near a prominent executive recruiter who used to say about eight times a day to C-Suite jobseekers: if I Google you, what will I find? He would often ask this before he asked about their employment history. One day, when curiosity got the better of me, I asked him why he
- Published in Vaxa Blog
Everyday analytics: where should I live?
Tuesday, 06 April 2021
by Data Analytics Specialist for Vaxa Group, Curtis West I’ve been recently searching for a new place to live. Along with that comes all the usual considerations: house or apartment, rent or buy, number of bedrooms, kitchen size, etc. But there’s one key point that’s equally important but much more difficult to get accurate answers
- Published in Vaxa Blog
Industry leaders’ advice: Ahead of JobKeeper ending, is your business prepared?
Monday, 29 March 2021
By the Partners of Vaxa Group: Todd Crowley, Sarah Morgan, Greg Bourke and Curtis West Australian businesses have weathered a year-long storm. Many companies have grown and flourished, while others have just continued to get by; some entities have disappeared from sight, and new agile players have emerged from seemingly nowhere. JobKeeper has kept many
- Published in Vaxa Blog
Clients, customers or stakeholders, but have you properly considered who your consumers are?
Monday, 22 March 2021
When your customers or clients are satisfied with your performance, it is likely that you will see the direct impact of that reflected in your bottom line. Financial success is empowering, it allows you to invest more into operations and people and in continuing to lead bigger and better strategies and initiatives leading to greater
- Published in Vaxa Blog
Impressing through tenders – what design is needed and where is the line?
Friday, 13 November 2020
By Greg Bourke, Partner – Community engagement and business development at Vaxa Group There have been monumental changes in document design and formatting capabilities over the past 10-plus years. This has meant there is now more choice and complexity regarding the design standard and level of graphic design within business documents
- Published in Vaxa Blog
Why we sometimes say no to process automation
Monday, 26 October 2020
Logging a timesheet. Manually transferring data from one system to another. Reconciliation and verification processes…Do these sound like things your business is spending too much time on? There’s little doubt that software-driven process automation is likely on the cards for you. Automating these often mundane and laborious tasks
- Published in Vaxa Blog
Move with confidence: When your office is relocating, communication is key
Wednesday, 14 October 2020
Are you planning an office move? It is easy to get swept up in all the planning meetings and logistics, but it is very easy to forget the crucial nature of mass communications during all the excitement. Having just gone through the moving process ourselves and having supported many of our valued clients through the
- Published in Vaxa Blog