Vaxa Group / Phone: +617 3102 4145
Email: info@vaxagroup.com
82 Latrobe Terrace, Paddington, Brisbane, Queensland, Australia 4000
Team effort brought vital medical equipment into Australia during COVID-19
Monday, 22 June 2020
In early March 2020, as Australia was becoming more aware of the impacts of COVID-19 within our local communities, commercial organisations and governments were scrambling to analyse and secure supply chains of medical PPE and other vital equipment required by our frontline health workers and hospitals alike. Vaxa’s compact, nimble team of data analysts, software
- Published in Vaxa Blog
Todd shows his softer side for charity
Thursday, 18 June 2020
Everyone knows that Vaxa Group Managing Partner, Todd Crowley, is a big softie but he’s shown his generous side recently by throwing his support behind a charity that is helping raise the literacy skills of children in South Sudan. Todd has been using his experience in the for purpose/not for profit world and logistics skills
- Published in Vaxa Blog
Raise the Bar announces exciting partnership with Fidelius to deliver services in Malaysia
Thursday, 18 June 2020
In delivering ethics and integrity programs to the broader geographical region, the team at Raise the Bar are pleased to announce a new partnership with Fidelius. Fidelius will be our new Certified Partner in South East Asia. Fidelius Sdn Bhd is a specialist corporate advisory company with expertise in corporate governance and human capital (Ethics
- Published in Vaxa Blog
Community engagement is as important as ever in a COVID-19 world
Monday, 15 June 2020
By Michelle Connelly, Associate – Stakeholder Engagement and Communications, Vaxa Group The Government’s social distancing measures for COVID-19 present new and unusual challenges for the extractive industry, but that doesn’t mean you can drop the ball when it comes to engaging and communicating about your project. In fact, it is more important than ever to
- Published in Vaxa Blog
Why establishing media connections will always beat the scatter gun approach
Wednesday, 06 May 2020
Remember the last election, when your email account and mobile phone were bombarded with messages from aspiring politicians? It was basically a scatter gun approach based on the belief that if they sent their message to 1000 people, 10 of them might read/hear it and react positively. What election candidates ignored was the fact that
- Published in Vaxa Blog
Don’t pitch these three stories to journalists: a breakdown of what makes media twitch
Monday, 27 April 2020
A slab of beer for the whole newspaper office. That was the punishment bestowed on any journalist who came back to the office with a story featuring a giant cheque handover. And don’t get me started on what we had to pay the editor if we came back from covering an accident, Council, parliament, news
- Published in Vaxa Blog
Why smart branding and marketing is essential to creating extra yield through consumer-driven demand
Monday, 09 March 2020
By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
- Published in Vaxa Blog
Big year ahead with a refurbished website and a new team member
Tuesday, 28 January 2020
At Vaxa Group, we are focused on helping your business grow. And because your success is our success, we are also enjoying a period of growth which has seen several new clients come onboard and new experts join the Vaxa Group team. So it’s a perfect time to give our website an update. Vaxa Group
- Published in Vaxa Blog
‘Not another tin rattler’ – how to build key differentiators to gain a share of the philanthropic wallet
Tuesday, 28 January 2020
Organisations competing for the philanthropic dollar need to make transformational decisions within to meet the future challenges of a consumer driven market. In line with this organisational shift it is important that they move from being a “sponsorship partner” to a more sophisticated partner of industry, government, non-government and corporate sectors. The first step is
- Published in Vaxa Blog
If you pay for an experienced communications specialist, you should get one
Wednesday, 22 January 2020
Listen up now. I previously promised I would tell you about Golden Rule #2 when dealing with the media and introduce you to a lovely young lady named Tiffany and her colleague Brad. So, Golden Rule #1 of dealing with the media was not avoiding the tough questions but seeking professional help from people who
- Published in Vaxa Blog
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