Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit

A picture is worth a thousand words. It may be an old adage, but when it comes to the media it’s never been more relevant. Or true. And the value of a video? Well, you could easily argue it’s worth even more than that in this digital era. That’s because when you have great visual

The term ‘thought leader’ sounds like one of those labels that gets thrown around a lot with no real meaning or impetus behind it. And to a certain point, you can understand that perspective, given how much the corporate world enjoys a buzzword.   But as you look to scale up your business, the idea of

Who doesn’t love a good prediction? And now we have January under our belts, it seems a good time to look at what the future – aka this year – might have in store. Here are some predictions from the Vaxa Group team. 1: AI WON’T be taking over our jobs AI started the year

When it comes to shaping your story, there are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention. For some people this can be the time of year (say a product that becomes a cult Christmas present), links to a famous person, the reimagining of a classic pastime

When you’ve got a story that you think is newsworthy, it can pay to pitch local. It certainly did for a national client of mine when I landed a heartfelt story about one of their employees in a local paper, which led to a reader purchasing one of the company’s products. Local media can be

When it comes to pitching a story to journalists and wider media, there’s one question we get asked more often than not. And it’s this: “Do you have a case study we can interview?”   Whether we’re talking about the latest innovations in agtech or changing trends in employment contracts, journalists almost always want to put

In the not-too-distant past, analytics used to be seen as after-the-fact reporting, dashboarding, charts — understanding what had already happened. Today, analytics is much more tightly coupled with business strategy and product development. It is used to inform and guide decision-making in real-time.  This shift is due in part to the increasing availability of data. There

Anyone who has managed a social media account for a while is familiar with that sense of panic. You need to post something… but what?!?  In this moment of panic, you can’t think of ANYTHING to say. Running a social media channel is a bit like feeding a horrible beast that is always hungry for