Why smart branding and marketing is essential to creating extra yield through consumer-driven demand

By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
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‘Not another tin rattler’ – how to build key differentiators to gain a share of the philanthropic wallet

Organisations competing for the philanthropic dollar need to make transformational decisions within to meet the future challenges of a consumer driven market. In line with this organisational shift it is important that they move from being a “sponsorship partner” to a more sophisticated partner of industry, government, non-government and corporate sectors. The first step is