Strengthening disaster management, response and recovery in Australia_Todd Crowley_blog

Strengthening disaster management, response and recovery in Australia

In times of disaster, effective communications and efficient supply chains are crucial.   The recent flooding crisis in Queensland and NSW has shown the road to recovery following a natural disaster is a lengthy road with many bumps along the way.  From cleaning up to building resilience, there are challenges that can overwhelm local, regional,
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Team effort brought vital medical equipment into Australia during COVID-19

In early March 2020, as Australia was becoming more aware of the impacts of COVID-19 within our local communities, commercial organisations and governments were scrambling to analyse and secure supply chains of medical PPE and other vital equipment required by our frontline health workers and hospitals alike. Vaxa’s compact, nimble team of data analysts, software
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Why smart branding and marketing is essential to creating extra yield through consumer-driven demand

By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
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‘Not another tin rattler’ – how to build key differentiators to gain a share of the philanthropic wallet

Organisations competing for the philanthropic dollar need to make transformational decisions within to meet the future challenges of a consumer driven market. In line with this organisational shift it is important that they move from being a “sponsorship partner” to a more sophisticated partner of industry, government, non-government and corporate sectors. The first step is