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Author: Todd Crowley

Strengthening disaster management, response and recovery in Australia_Todd Crowley_blog

Strengthening disaster management, response and recovery in Australia

Thursday, 05 May 2022 by Todd Crowley
In times of disaster, effective communications and efficient supply chains are crucial.   The recent flooding crisis in Queensland and NSW has shown the road to recovery following a natural disaster is a lengthy road with many bumps along the way.  From cleaning up to building resilience, there are challenges that can overwhelm local, regional,
  • Published in Vaxa Blog
Tagged under: 2022 Flood, Brisbane Floods, communications, Disaster Management, Disaster Recovery, Disaster Response, Supply Chains

Team effort brought vital medical equipment into Australia during COVID-19

Monday, 22 June 2020 by Todd Crowley
In early March 2020, as Australia was becoming more aware of the impacts of COVID-19 within our local communities, commercial organisations and governments were scrambling to analyse and secure supply chains of medical PPE and other vital equipment required by our frontline health workers and hospitals alike. Vaxa’s compact, nimble team of data analysts, software
  • Published in Vaxa Blog
Tagged under: COVID-19, Medical, Supply Chains, Teamwork, VaxaGroup

Why smart branding and marketing is essential to creating extra yield through consumer-driven demand

Monday, 09 March 2020 by Todd Crowley
By Todd Crowley, Managing Partner, Vaxa Group Key takeaways In designing a premium campaign, consideration should be given to integrating all elements of the value and supply chain in order to ensure the product is genuinely differentiated in the market. Branded foods return a premium yield as brand value has more relevance than supply alone.
  • Published in Vaxa Blog
Tagged under: branding, food produce, free range produce, market share, marketing, organic foods, premium produce

‘Not another tin rattler’ – how to build key differentiators to gain a share of the philanthropic wallet

Tuesday, 28 January 2020 by Todd Crowley
Organisations competing for the philanthropic dollar need to make transformational decisions within to meet the future challenges of a consumer driven market. In line with this organisational shift it is important that they move from being a “sponsorship partner” to a more sophisticated partner of industry, government, non-government and corporate sectors. The first step is
  • Published in Vaxa Blog

Recent Posts

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  • Strengthening disaster management, response and recovery in Australia_Todd Crowley_blog

    Strengthening disaster management, response and recovery in Australia

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  • Why “I don’t have any data” is a cop out_blog

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    If you’re a startup, with a good story to share...

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