Vaxa Group Brisbane
Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
+617 3102 4145 / info@vaxagroup.com

Vaxa Group Brisbane

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Author: Lisa Chant

How to become a thought leader – and boost your bottom line

Monday, 17 April 2023 by Lisa Chant
The term ‘thought leader’ sounds like one of those labels that gets thrown around a lot with no real meaning or impetus behind it. And to a certain point, you can understand that perspective, given how much the corporate world enjoys a buzzword.   But as you look to scale up your business, the idea of
  • Published in Vaxa Blog

Context for success: Shaping your story for the big time

Tuesday, 03 January 2023 by Lisa Chant
When it comes to shaping your story, there are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention. For some people this can be the time of year (say a product that becomes a cult Christmas present), links to a famous person, the reimagining of a classic pastime
  • Published in Vaxa Blog

Why case studies matter

Thursday, 10 November 2022 by Lisa Chant
When it comes to pitching a story to journalists and wider media, there’s one question we get asked more often than not. And it’s this: “Do you have a case study we can interview?”   Whether we’re talking about the latest innovations in agtech or changing trends in employment contracts, journalists almost always want to put
  • Published in Vaxa Blog

Recent Posts

  • Why great visuals are essential for PR payoff

    A picture is worth a thousand words. It may be ...
  • How to become a thought leader – and boost your bottom line

    The term ‘thought leader’ sounds like one of th...
  • 2023 Trend Predictions

    Who doesn’t love a good prediction? And now we ...
  • Context for success: Shaping your story for the big time

    When it comes to shaping your story, there are ...
  • Why local media should be in your PR strategy

    When you’ve got a story that you think is newsw...

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