Have you heard of Drive to Survive? If not, you’re absolutely missing out! Season 5 of this runaway hit is now available on Netflix, taking viewers behind the scenes to map the twists and turns of life in Formula 1. Not only has it broadened the visibility of the sport generally, it’s also a bit

A picture is worth a thousand words. It may be an old adage, but when it comes to the media it’s never been more relevant. Or true. And the value of a video? Well, you could easily argue it’s worth even more than that in this digital era. That’s because when you have great visual

The term ‘thought leader’ sounds like one of those labels that gets thrown around a lot with no real meaning or impetus behind it. And to a certain point, you can understand that perspective, given how much the corporate world enjoys a buzzword.   But as you look to scale up your business, the idea of

Who doesn’t love a good prediction? And now we have January under our belts, it seems a good time to look at what the future – aka this year – might have in store. Here are some predictions from the Vaxa Group team. 1: AI WON’T be taking over our jobs AI started the year

When it comes to shaping your story, there are myriad elements that factor into finding the right ‘hook’ or newsworthy angle that will guarantee attention. For some people this can be the time of year (say a product that becomes a cult Christmas present), links to a famous person, the reimagining of a classic pastime