Vaxa proudly works with organisations across Australasia and the Indo-Pacific, creating start-to-finish solutions that help organisations grow and succeed.
If you’re a startup, with a good story to share, you’ll know there are plenty of opportunities these days to be seen and heard. From social media to television, radio, and newspapers -everywhere you look it seems there is an opening to showcase your brand to the masses quickly. While some businesses take a measured approach and seek support from a Public Relations (PR) firm to manage their messaging, there are others who opt to try and keep costs down
Does it pass the pub test? What is the barometer of a good marketing or publicity idea in this saturated environment? When I was a kid, it was ‘buy now and receive a set of free steak knives’, whereas in 2022 it’s buy coffee beans and receive Rapid Antigen Tests (RATs). St ALi, a beautiful
There is a fundamental question you need to ask yourself when you’re trying to get your message placed in the media – is your story good enough to make someone whip out their credit card and pay for it? In the Australian media landscape, content has been free for consumers for a long time. Our