Vaxa Group Brisbane
Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
+617 3102 4145 / info@vaxagroup.com

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Month: January 2022

The key benefits of working with a PR agency compared to a DIY model

The key benefits of working with a PR agency compared to a DIY model

Tuesday, 25 January 2022 by Meera Nambiar-Sgro
If you’re a startup, with a good story to share, you’ll know there are plenty of opportunities these days to be seen and heard.  From social media to television, radio, and newspapers -everywhere you look it seems there is an opening to showcase your brand to the masses quickly.  While some businesses take a measured approach and seek support from a Public Relations (PR) firm to manage their messaging, there are others who opt to try and keep costs down
  • Published in Vaxa Blog
Tagged under: communications, Crisis communications, marketing, media, media plan, PR Agency, public relations
Coffee with a side order of RATs COVID test 3

Coffee with a side order of RATs?

Tuesday, 18 January 2022 by Sarah Morgan
Does it pass the pub test? What is the barometer of a good marketing or publicity idea in this saturated environment?   When I was a kid, it was ‘buy now and receive a set of free steak knives’, whereas in 2022 it’s buy coffee beans and receive Rapid Antigen Tests (RATs).  St ALi, a beautiful
  • Published in Vaxa Blog
Tagged under: Coffee, COVID Test, marketing, Messaging, public relations, RATs
Have I got a story for you blog

Have I got a story for you

Thursday, 13 January 2022 by Neil Melloy
There is a fundamental question you need to ask yourself when you’re trying to get your message placed in the media – is your story good enough to make someone whip out their credit card and pay for it? In the Australian media landscape, content has been free for consumers for a long time. Our
  • Published in Vaxa Blog
Tagged under: Messaging, News story, Newspaper, Online news

Recent Posts

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  • Why local media should be in your PR strategy

    When you’ve got a story that you think is newsw...
  • Why case studies matter

    When it comes to pitching a story to journalist...
  • Analytics isn’t reporting any more

    In the not-too-distant past, analytics used to ...

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