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Vaxa Group is a strategic, integrated professional services firm working with companies, governments and NGOs to identify, communicate and grow business and operational needs. We provide ideas, strategies and solutions, which produce outcome-driven results.
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Month: May 2020

Why establishing media connections will always beat the scatter gun approach

Wednesday, 06 May 2020 by Damian Bathersby
Remember the last election, when your email account and mobile phone were bombarded with messages from aspiring politicians? It was basically a scatter gun approach based on the belief that if they sent their message to 1000 people, 10 of them might read/hear it and react positively. What election candidates ignored was the fact that
  • Published in Vaxa Blog
Tagged under: journalists, media, media relations, media training

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